Social media in modern society is driven by influencers within each and every sector, and whether you realise it or not these people and brands are the mouth pieces that have the capability to catapult a social media message infront of thousands of people, or at worse, denounce it as a red herring. We looked into the official Klout standings of social media gurus in Europe to determine which platforms are attracting the most positive attention and why.
Klout is a trusted tool that attributes a score to a person or brand’s social media status in accordance with their long-standing activity, which is a reputable method of sifting out the false prophets and recognising the people to accounts with much promise.
The list below comprises individuals and group accounts that belong to the following specialist areas within marketing: advertising; branding; communications; content marketing; digital media; email marketing; influencer marketing; internet marketing; mobile advertising; native advertising; online advertising; search advertising; social marketing and social media.
|1||Dave Chaffey||Editor and cofounder of Smart Insights.||@DaveChaffey|
|2||Zbynek Kysela||Brighton-based social media coach||@cmelakigor|
|3||Lilach Bullock||Cofounder of digital agency Communications Axis||@lilachbullock|
|4||Timothy Hughes||Director at Oracle, advocate of social selling and blogger||@Timothy_Hughes|
|5||Ian Anderson Gray||Offers social media expertise via Seriously Social.||@iagdotme|
|6||Lynn Serafinn||Author and trainer||@LynnSerafinn|
|7||Lukasz Zelezny||Head of organic search acquisition at price comparison website uSwitch||@LukaszZelezny|
|8||Stephen Waddington||engagement officer at PR agency Ketchum||@wadds Chief|
|9||Zoe Cairns||Social media speaker, trainer and consultant in Kent||@zoe_cairns|
|10||Nicky Kriel||Social media coach and trainer||@NickyKriel|
You can see from the listings that the top 10 social media influencers according to Klout all share many common traits, in having speaking, coaching and consulting roles. Therefore, the advice and tips that they pass on through Twitter and other marketing channels is not to be sniffed at as it could inspire your next big marketing idea.
Encendo is a leading marketing agency based in Dublin, Ireland. For more information on how to start a marketing or social media strategy visit www.encendo.co .