Whether you’re a small burger shop or a fancy restaurant along the Sydney CBD area, the Internet is where you get a chance to attract people’s attention. For this reason, a lot of entrepreneurs have started learning about digital marketing.
Digital marketing involves online efforts to make sure your website targets the right customers. For instance, if you have a tax consulting agency in Sydney, you want your website to appear first when a prospective customer does a Google search.
A lot of entrepreneurs are taking the time to study online marketing experts like Neil Patel and Rand Fishkin and they end up consciously using these tips, not on their website, but in real life.
- When in doubt, do some tests
A/B testing is one of the key SEO services you’ll get from a digital marketer. It could be as simple as testing which button colour gets more clicks on your website, to something as complicated as which welcome message gets people to browse more. For entrepreneurs, this can be applied in real life as well. You can use A/B testing for the colour of your table cloth, chairs, even the art you hang on the wall.
- Doing things slowly but surely
The common adage, “Patience is a virtue” definitely applies to digital marketing. When you do A/B testing, it doesn’t just last for days or weeks. Sometimes it could take a minimum of 3 months to get usable data. It makes sense if you think about, because people’s preferences are seasonal. Maybe they want the colour blue now, but after two weeks, they might prefer green.
- Every decision should be backed up by data
There’s a reason why SEO experts emphasise the need to study the analytics before making a big decision. Analytics are basically the people’s online behavior, and by studying it, you’re essentially studying how your customers use the Internet. So before you take a product out of the market, you need to check how people responded to it first.
- Encouraging customer feedback
Online marketing experts will tell you that if a customer loves your business, they will tell everyone about it. This is why they have reiterated the importance of encouraging customers to leave feedback on your social media accounts or websites where everyone can see it. You can tell them in person that they can do this by directing them to your online channels. This is one of the reasons why businesses have started putting up posters listing their social media accounts around the establishment. It’s not just for tagging them, it’s also for reviews.
- Producing relevant content
Article writing or blogging is an effective marketing tool. It’s one of the ways to get your website to rank on Google, but it has to be relevant content. To do this, you can simply observe your customers; maybe browse through their comments on your social media page. Then pinpoint a concern that has been popping up every so often, and write an article that can help solve that concern.
Digital marketing has changed the way entrepreneurs do business. Creating SEO strategies are now as important as advertising and traditional marketing strategies. But the values that come with SEO can also be applied in real life situations, which will surely help further solidify your relationship with your customers.