Landing pages are great online marketing tools created for the purpose of attracting new customers, generally displaying a direct sales copy which represents an advertisement. Many online marketers use them for lead generation and they are often linked to the most important social media sites. It would be a pity if you didn’t get the opportunity of bringing as many visitors to your site as possible.
There are two types of landing pages: a reference and a transactional landing page. A reference landing page contains information with images, stories, links or other diverse components. A transactional landing page certainly will contain an online form which visitors are going to fill in. This way visitors will be easily transformed into prospects and an email campaign will start soon provided that those visitors have completed the requested information.
Here are the main things which you need to consider before starting to design yourown landing page.
- Firstly, you need to set the purpose for the future landing page. Are you going to use it for email lead generation or for offering a product or a service?
- Secondly, keep formatting neat:
- Headlines must utilize a concise action-oriented message.
- If you have an exceptional offer, hire someone proficient at highlighting the special value of your product or service.
- Use colours with measure.
- Don’t use a menu or too many links.
- Design something attractive and persuasive at the same time: an image, short videos, animation.
- Don’t forget the icons for social media sharing.
- The call to action button is a must. In order to attract attention to this magic element, use arrows and movements.
- You can design a Landing Page especially with the help of themes and plugins.
- There are a number of WordPress themes specifically created for landing pages. The necessary elements are all included, so you don’t need to worry about local scrolling, feature boxes and many more. Some of the themes already comprise landing page templates which you can choose from the WordPress dashboard.
- Here are a few examples of Premium themes: Total WordPress Theme, myParallax Minimal WordPress Theme, WP Singular One Page WordPress Theme.
- This piece of advice is applicable only if you know CSS just a bit. If you do, then you can build a fresh landing page template starting from a blank page template which you can find in each and every theme.
- For adding elements, use this plugin calledShortcodes Ultimate, and you will get the necessary life-saving elements such as buttons and call-outs. The magic plugin will put at your disposal animations, three-dimensional buttons and diverse colours.
- You can also buy Premium Plugins. For example Thrive Content Builder and OptimizerPress would be a good choice.
With all of the above in mind, there is still much work to be done. Take a big sheet of paper and a pencil and start the design process on paper. Think well about the following elements: call to action, elements of design, ways of triggering traffic to your page, future actions (what happens after a visitor performs the expected action? Maybe they will receive an email or many emails, or perhaps they will get a free eBook or a PDF file).
Finally, make up your landing page with a specific purpose in mind. Let it be a standalone page with a single objective. The main objective of the landing page is to convert your advertisements through your visitors into future sales.