A great way to expand your business is to have an ecommerce page on your website to start selling your company’s products. Ecommerce has grown exponentially over the last few years, with sales in Australia reaching over 10 billion dollars. Whether you have a single ecommerce page or a dedicated ecommerce website, here are five important elements that you should include.
It is important that your ecommerce site is easy to navigate, so customers can easily find what they want to buy. It will also help keep them on your site longer, which can boost sales and keep people coming back. Use links or menus to categorise products and place them where they are easy to see. Make sure it is easy to get back to the home and checkout pages, search for products, and find contact information if people want to call or email your business.
With cybercrime continuing to grow, and small businesses increasingly being targeted, it is vital that your customers’ financial data is safe. Magento web design in Melbourne can add security measures to your ecommerce site that will allow your customers to trust that their purchases are secure. At a glance they should be able to find an indication on a website that their data will be safe, which includes the use of a padlock or unbroken key icon.
The site should make buying your products easy and fast, because making the buying process complicated will discourage customers and they won’t return to your site. They should be able to place products in the shopping cart and go directly to the checkout page when they are ready to place an order. Have the site designed so all of the customer’s information can be placed on one page. Give customers the option to create an account, so when they come back, they don’t have to re-enter their information.
Good Product Information
Customers want information about the products they are buying, but to maximise space, your site should have a product page with thumbnail images and short product descriptions. Then, by clicking on the image, the user will be directed to that specific product page to get specifications or to see additional images. Getting more information about your products shouldn’t be difficult, and it is important to be concise so users can find out what they want to know quickly.
More people than ever are shopping on mobile devices, so your ecommerce site should be accessible on tablet PCs and mobile phones. The company designing your site should use a response design that automatically adjusts the product pages to the size of the screen being used to see the information. Customers being able to pull up your site on a mobile device and make purchases on the go can help boost sales.
There are many benefits to having an ecommerce site, including increasing your company’s sales. Using these elements, a web design company can create a successful ecommerce site for your business.