In the article we are going to plunge into affiliate marketing 101. Today will we run the introductory course on how to start affiliate marketing. As in every course you can have free consultations on the subject. Here you can get one at no charge. Alipartnership support team will help you with starting your own affiliate website and advice you on the better tools to use. As a proper student you can also get a free manual to do the homework reading to learn the ropes of affiliate marketing.
Well, the bell is ringing, let’s begin. In 1997, Amazon.com brought the paradigm of affiliate marketing to the masses (they weren’t the first, but they were the most prominent and memorable). They became an epitome of affiliate ecommerce marketing. Nowadays a lot of ecommerce websites use the same model and create their own affiliate programs, for example Aliexpress, eBay. Google also offers an associate program, but their revenue model is a little bit different from the other three – unlike them it does not sell real products, but the right to place an ad. Google is a perfect middle-man between advertisers and affiliates.
The main product category of Amazon was Books. They have an intrinsic quality of bringing information on millions of different narrow topics. And there are millions of ready web sites out there, on an amazing variety of topics. So Amazon’s logic was, “Why not take advantage of all those sites with ready book niches for us? We’ll reward them with a fee when a site redirects a customer who purchases a book.” And that’s how Amazon kicked off one of the first gigantic affiliate programs (aka partnership programs).
So when you wonder how to start affiliate marketing, take the example of Amazon. You have to chose on what side of marketing you want to be: an Affiliate or an Advertiser. Of course, both get advantages from Affiliate Marketing. The opposite would not be possible, since both parties need to get profits in one way or another.
If you decided to launch your own affiliate program, you have to prepare yourself to work hard and learn how to network.
There are fundamentally four different forms of affiliate management solutions. They are:
- Custom Software – You can build your software to hire somebody to do it and integrate it into your own website. But remember, this solution will pay off only if your company’s needs are so extraordinary that can not be satisfied by ready template solutions which are thousands out there. Software development is a very expensive endeavor. Not only does one need smoothly-functioning software, but also a secure one. Instead we highly recommend you to consider third-party software before deciding for this option.
- Affiliate Network – they are not cheap, but they provide feature-rich affiliate management which can be a blessing for any company that just starts with affiliate marketing. Some networks require you to pay them either a fixed monthly fee or a commission to take care of all the relevant work commission payment and statistics processing. The key advantage of becoming a member of affiliate networks is that thousands of relevant affiliates will learn about your program as soon as you get validated in the network.
- Third-Party Software – You can buy a ready bot or plugin to add on your own website, or rent some time-limited software from the specialized leasing companys.
- Shopping Cart Set-up – Some shopping carts, like 1ShoppingCart offer affiliate program management solutions integrated right into them.
On the other hand, if you opt for an affiliate program as an affiliate, you need to create a great website with a certain distinguished theme in design and content and register on one of the affiliate programs or networks.
Aliexpress Affiliate Program
Today Aliexpress is considered as a new big player in town. Its distinguishing characteristics are regional approach and low price segmentation. Unlike all other affiliate programs from big ecommerce website Aliexpress is targeting developing regions such as Latin America and Russia, where Amazon and eBay are not competitive enough, because the Amazon’s and eBay’s products are considered too expensive in the regions. People simply can not afford them. Aliexpress is a Chinese company and can cater exactly to this segment with its cheap clothes, electronics and furniture. According to Alexa, Aliexpress website ranks 40th globally and 10th in Russia, 12th in Brazil and 18th in South Korea. Besides, thanks to the development of regional logistics centers the delivery take less time than it used to be.
Being new also means that there are plenty of untaken niches for variously-themed websites. Webmasters that were for some reason banned from Amazon or could not compete with the thousands of other Amazon and eBay affiliate websites now have a great opportunity to start all over again with a new affiliate program. The earlier you start, the more competitive you are in the long run.
As most customers know, Aliexpress provides such a wide array of products that there’s bound to be something to be relevant to your website theme. Actually they offer over a million products from which you can select to monetize your website or blog. Aliexpress is a CPS affiliate program which means only sales drive the commissions, not just clicks.
If you need to learn the specifics about the program, you can download a free guide or get a free consultation. Alipartnership have been working with Aliexpress Program from the very beginning and accumulated a lot of knowledge on how to start affiliate marketing with Aliexpress. Learning on its own experience how hard it is to manage affiliate websites with such enourmous catalogues, it has developed a fantastic ready tool for Aliexpress affiliate WordPress websites to simplify the lives of affiliates. Aliplugin can automatically import thousands of products into a website and make lovely affiliate online-shop that is extremely easy to manage. Several clicks – and half-day workload is magically done!