If we wind the clock back by a decade, we would tend to laugh at the idea of anybody trying to promote a business online. In fact, we wouldn’t have believed that we’ll be living in a day where phones would be meant for business and most of your PR activities. We wouldn’t have believed that online gaming would become that huge or promotions would take a new dimension altogether. Website hits, page visits, page ‘likes’, online reviews, comments, descriptions, ‘likes’ on a video, digital ads, etc., define what is around us and what needs our attention the most.
Power of Social Media
So, let’s take a look at what social media is and what it does? It helps us in a lot of ways. We get exposed to various areas and make sure that we are on the way when someone is exploring. There are many things that define us and many that have changed us throughout. As consumers, we rely on whatever we see. What’s new in that? It has been affecting us for years. Well, what’s new is the way we have changed our media. We choose to rely on our own media. Most of the college students prefer reading news on their phone. Most of the television commercials are ignored but we seldom do that to a YouTube video. In fact, the way things have been changing in the field of marketing is phenomenal.
Social media has been doing more than just being a part of our leisure. Initially, we would spend a few minutes browsing, but now, at least a few hours are spent on an average by people when they have a lot of time or even when they don’t. And whatever we see here makes a difference or at least registers in our mind. So, when we see anything interesting over the web, we tend to check it out. And if it is worth it, we either buy the product or avail the service.
How it works?
It seems whoever is active on the web today, has the upper hand. To be active, you need to have a page or a few pages, may be a website, and ensure that people go through it. Let’s say you have a business named ‘xyz’. When you google ‘xyz’, you need to make sure that the first name that comes up should be that of your business. For that, your business needs to reach out to people. There have to be a lot of hits on your website, a lot of ‘likes’ on your page and if possible, a lot of positive reviews about your service. All of it goes into making your business a success on the social media. The best may not always be on the top here. The most popular would definitely be. That is precisely why we can associate ‘Cruise’ more than ‘Hanks’ with a ‘Tom’.
To make it popular, make sure that you invest a little on the social media market. To reach out to people, you need to be where people are. That would comprise Facebook, YouTube, LinkedIn, Zomato, etc. So go on and have fun with social media marketing, either as a viewer or as an entrepreneur. All the best!