E-mails, or electronic mails, changed the world as we knew it back in the 90s, and soon businesses discovered the full potential of this new vehicle.
Every organization, either large or small, can benefit from its simplicity and effectiveness, but for small businesses it can be the key for growing their customer base and making their services accessible.
If you haven’t been taking this tool into consideration, then perhaps the following points will make you think twice about shunning it from your marketing strategy!
Why every small business must have an email marketing strategy
- You can reach your audience directly
While paid ads in Social Media can’t guarantee you’ll reach the people you desire to entice, an email marketing strategy will always work, since the people in your mailing list are voluntarily expecting your content. Without intermediaries, you can reach the people who really want to learn more about your business, making it a much more effective medium than others.
- It’s fully customizable
Creating ads for certain networks presents a wide set of limitations: all from size to content are completely determined by the network, and you must abide to each medium’s guidelines.
However, email marketing allows you a lot of freedom! You can fully customize your email to have as much information as you want, as well as branding it to have the same look as your website. It’s the perfect option for promoting anything you need without too many pesky restrictions.
- You can take your audience wherever you need them to be
Do you need to take your customers directly to a new product? Or perhaps you prefer an indirect approach through posts and pages. It doesn’t matter! You can customize your email to have as many links as you need, directing readers to different parts of your site according to what you need.
A proper call-to-action placed smartly in your email can do wonders and increase conversion more effectively than any link posted through Social Media.
- It’s affordable
Here’s the best part of an email marketing strategy: you don’t need a large budget to have one! Even with a team of experts and designers in charge, this tool is quite affordable and perfect for small businesses that are just getting started, so give it a try!